More than 40 years of history have led the company to review its identity to align it with its current reality and with the evolution of its proposal for construction.
MAQUIOBRAS' evolution as an industrial company is not reflected solely in its products, processes or manufacturing capacity. It also raises the need to build a brand identity consistent with who the company is today, what it brings to the sector and where it wants to go.
Since its origins in 1984, MAQUIOBRAS has evolved alongside the construction sector. What began as a project focused on meeting specific on-site needs has progressively become a company specializing in the design, manufacture and supply of formwork systems, equipment and technical solutions.
This journey has built an identity associated with technical knowledge, industrial capacity and closeness to the customer. These values are part of the company's way of understanding the business and must remain present in the evolution of the brand.
MAQUIOBRAS' new stage also poses the challenge of translating these attributes into an identity more consistent with its current reality and with new communication channels. The brand must express an industrial, technical and approachable company, capable of combining experience and knowledge with innovation, digitalization and product development.
In this process, the company's mission and vision take on a fundamental role. Developing solutions that help improve the performance of construction projects and moving towards an industrial model prepared for the sector's new needs are elements that must be part of the identity that MAQUIOBRAS projects.
The logo and the brand's various visual elements are part of this construction. Beyond their graphic function, they must help express clearly and recognizably what defines the company: its ability to transform technical knowledge and industrial experience into solutions for construction.
An identity that evolves with MAQUIOBRAS to express who the company is today and where it wants to go.
In this way, the evolution of MAQUIOBRAS' identity does not mean breaking with its history, but updating the way it is expressed. An evolution that seeks to keep the company's legacy recognizable while preparing its brand for the years ahead.
