Participation in Lagos allowed the company to present its formwork systems and equipment, expand its international network and connect with new professionals in the sector.
MAQUIOBRAS' internationalization has led the company to take part in professional events in different markets and continents. AfricaBuild Expo 2016 was an opportunity to bring its industrial proposal closer to the West African market and establish new commercial relationships.
Held from 16 to 18 February 2016 in Lagos (Nigeria), AfricaBuild Expo brought together professionals and companies linked to the construction sector in West Africa. MAQUIOBRAS' presence made it possible to present its formwork systems and equipment to an international audience and gain close knowledge of the characteristics of this market.
Participation was part of the company's international expansion strategy, which sought to progressively extend its presence beyond European markets. Direct contact with distributors, companies and professionals made it possible to showcase MAQUIOBRAS' industrial capacity and explore new opportunities for collaboration.
The fair also offered a space to learn about the particularities of a different market and assess how to adapt the technical and commercial proposal to its needs. This adaptability is part of developing an international activity based on direct knowledge of each environment.
AfricaBuild 2016 opened up a new space for MAQUIOBRAS to engage with the West African market and strengthened its international expansion.
AfricaBuild 2016 thus became one of the experiences that accompanied MAQUIOBRAS' international expansion into new markets, broadening its network of relationships and strengthening its presence in a new geographical area.
