Participation in the Lille fair strengthened MAQUIOBRAS' presence in the French market and broadened its contact with construction professionals.
Participation in international fairs has accompanied MAQUIOBRAS' development in different markets. NORDBAT 2018 was an opportunity to bring its formwork systems closer to the northern French market and to strengthen relationships with professionals and companies in the region.
Held from 11 to 13 April 2018 in Lille, NORDBAT is one of the professional construction events in northern France. MAQUIOBRAS' presence made it possible to present its range of formwork systems and maintain direct contact with professionals in the sector.
Participation was part of the company's internationalization strategy, which during these years had progressively strengthened its presence in different European markets. France was a market of particular interest within this process, both because of its proximity and because of the opportunities for collaboration with distributors and companies in the sector.
Beyond product presentation, events of this kind made it possible to gain first-hand knowledge of the particularities of the market and to establish relationships with potential partners and customers. Direct contact also made it easier to identify needs and development opportunities adapted to the local environment.
NORDBAT 2018 strengthened MAQUIOBRAS' presence in France and its direct relationship with the European construction market.
Presence at NORDBAT 2018 thus adds to MAQUIOBRAS' participation in other professional events in the French market, as part of an international trajectory aimed at expanding its presence and bringing its solutions closer to new markets.
